According to several studies, most people don't know when they should change their toothbrush and end up using it longer than recommended, putting their oral health at risk. Fortunately, Oral-B developed a toothbrush with a unique technology that tells you exactly when it's time to change it. To communicate this, we created a campaign where the real protagonists are worn-out toothbrushes that, in a musical as absurd as it is unforgettable, sing to people that it's time to let them go.
CEO & Partner: Marcelo Romeo · CCOs & Partners: Nicolás Zarlenga & Federico Plaza Montero · Executive Creative Directors: Ezequiel Irureta & Sergio Rio León · Creative Team: Kiara Vescio & Ian Engstfeld · Account Coordinator: Ivana Benozzi · Creative Graphic Designer: Chiara Zoe Bourlot · Producer: Sebastián "Chiqui" Suarez · Production Company: Flamboyant Paradise · Director: Javier Lourenço · Head Production: Julia M. Novío · Executive Producer: Javier Lourenço · AI Artists: Emilia Pérez Quinteros, Hernán Aguilar, Percy Bustos · Digital Retouch: Diego Beyró · Editor: Javier Lourenço · Composite: Octavio Nessi · Band & SFX: Papamusic · Voiceover: Nacho Gagliano · Client Leads: Leandro Donoso, Romina Fernández, Kevin Mcgibbon, Camila Deretich, Candelaria Gimenez & Tadeo Silva
