Summer in Argentina can be relentless. Extreme heat affects everyone, but according to a scientific study by Harvard University, newborns suffer the most. That's why we created a promotion especially designed for those expecting a baby during the hottest time of the year: because if every baby comes with a loaf of bread under their arm, this summer they come with an AC under their arm.
CCOs & Partners: Nicolás Zarlenga & Federico Plaza Montero · Executive Creative Directors: Ezequiel Irureta & Sergio Rio León · Creative Team: Sofía Luque & Santiago Ameijeiras · Account Coordinator: Ivana Benozzi · Creative Graphic Designer: Chiara Zoe Bourlot · Producer: Sebastián "Chiqui" Suarez · Head of Brands & Social Media: Agustina Arrossagaray · UGC Coordinator: José Aly Berrios · AI Director: Rubén Troilo · Editor: Nacho Parodis · Sound & SFX: Papamusic · Client Leads: Diego Gorali, Pablo Barat, Mauro Caggiano, Nicolás Guttelson y Sol Alaniz
